THE PEARL DOHA------- Key Responsibilities: Responsibilities and essential job functions include but are not limited to the following: • Website Content Management • Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines. • Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the relevant stakeholders. • Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content. • Ensure all content (pictures and text) is according to corporate standards. • Create and implement promotional content for special offers and packages, in coordination with the hotel s Marketing and Revenue Managers. • Flexibility to assist corporate office on website related tasks. • Search Engine Optimization (SEO) • Ensure all efficient use of keywords in website content. • Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank. • Review and monitor both the content and search engine ranking of competitors websites and react appropriately to maintain the competitiveness of the Kempinski hotel website. • Update and optimize meta descriptions and tags. • Liaise with the website agency and corporate office for any website enhancements. • eMail Marketing • Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation. • Prepare and send, with regular frequency, a corporate Email Newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter. • Ensure emailers are in line with the strategy and corporate guidelines (i.e. Corporate Identity). • Social Media