Responding to requests for information release or press conference from the media or designating a spokesperson or source of information. • Establishing and maintaining relationships with consumer, community, employee, and public interest groups. • Writing press releases and other media communications to promote clients. • Planning or directing the development of programs to maintain favorable public and stockholder views of the organizations agenda and accomplishments. • Coaching client representatives in effective communication with the public and employees. • Studying the organizations objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. • Preparing and editing organizational publications, including employee newsletters or stockholders reports, for internal and external audiences. • Updating and maintaining Web content. • Conferring with managers to identify trends and group...