Job Description
Power Holdings
Develop and implement strategic marketing plans and campaigns to promote products, services, or brands and achieve business objectives.
- Conduct market research to identify consumer trends, competitor activities, and industry insights, informing marketing strategies and tactics.
- Collaborate with cross-functional teams, including product development, sales, and creative, to align marketing efforts with overall business goals.
- Oversee the creation and production of marketing materials, including digital content, advertisements, brochures, and promotional materials.
- Manage digital marketing channels, including social media, email marketing, and website content, to drive brand awareness and customer engagement.
- Analyze marketing data and metrics to evaluate campaign performance, identify areas for improvement, and optimize marketing strategies for maximum effectiveness.
- Monitor and manage marketing budgets, allocate resources effectively, and ensure campaigns are delivered on time and within budget.
- Lead and mentor junior marketing staff, providing guidance, feedback, and support to facilitate their professional growth and development.
- Cultivate and maintain relationships with external partners, agencies, vendors, and media outlets to enhance marketing opportunities and collaborations.
- Stay updated on industry trends, best practices, and emerging technologies in marketing to continuously innovate and improve marketing initiatives.
- Proficiency in developing and executing strategic marketing plans and campaigns across various channels, including digital, social media, and traditional marketing.
- Strong analytical skills to interpret marketing data, assess campaign performance, and make data-driven decisions to optimize strategies.
